Hey r/IAmA! I'm a market researcher and tested how AI-developed ads perform vs human-made ads and the results are interesting, AMA!

Hey r/IAmA! I'm a market researcher and tested how AI-developed ads perform vs human-made ads and the results are interesting, AMA!

https://preview.redd.it/8fxpi570ri2h1.jpg?width=2316&format=pjpg&auto=webp&s=a5ac50bdba51d2130a8eb5f6a460730971c5b372 I'm Nate and I'm a Director at Ipsos Creative Excellence, where we conduct research on advertising creative. We recently collaborated with professors at Syracuse University's S.I. Newhouse School of Public Communications on this report to break down why AI creative is still struggling with consumers. Fun Fact: We tested ads (50% human-led, 50% AI-generated) against 3,000 U.S. consumers and only 25% of ad viewers could even tell the ads were AI, but that didn't make the AI ads "successful" necessarily. Ask me anything about AI in advertising on Friday, May 29 at 12PM ET! submitted by /u/Ipsos-US [link] [comments]